Laying the Groundwork for Effective Recruitment

By Steve Barrett
Sunday, September 1, 2019

Healthcare organizations may spend a year or more getting a new physician in place. That makes it imperative to build a solid foundation for recruitment, according to Alpharetta, Georgia-based Jackson Physician Search.

While it might be tempting to begin reaching out immediately to potential candidates, your efforts will be more efficient and cost-effective if you get the early steps right. Jackson Physician Search spells out some preliminary stages of a good recruitment process.

Evaluate your area’s current and future medical needs. Perform a community health needs assessment so you can tailor your recruitment plan to the needs of patients as well as the community overall.

Be aware of your existing physicians’ career plans. Some may want to move up the administrative ranks; others may be near retirement. Whatever the cause, physician turnover averages about 7%. Do not assume every provider at your organization today will be there in a year.

Know your organization’s goals. Is an expansion of service lines or construction of new facilities in prospect? If so, that should factor into recruitment plans.

Make sure you have institutional buy-in. Key stakeholders — such as top administrators, board members and physicians — should approve of your recruitment plan.